Diffusion of Innovations: Trending Social Media

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 Diffusion of Innovation is a theory that seeks to explains how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovation; the book was first published in 1962, and now it is in its fifth edition. Roger argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system. Facebook, Instagram, Twitter, and Snapchat have been the most popular social media apps for the past few years. Most recently, a lot of people have become hip to Tik Tok. Tik Tok blew up at the beginning of a worldwide pandemic forcing people to be at home with their families, high school and college students now attending class virtually. Now that everyone is stuck in the house, on a mandated stay-at-home order. Some people became very early adopters to Tik Tok. 

Younger people tend to be early adopters to social media apps and trends, as a way of staying updated and current in trends. We can also thank celebrities who have also turned to social media like Tik Tok allowing fans to see a different side of them, as they participate in challenges that are viral on Tik Tok and other social media apps. Older generations haven't adapted to the new social media trends because they can be out of touch with the content. Other apps like Facebook and Instagram may be more appealing to the older generations because they are apps that cater to staying connected with peers, and family. I feel that social media is beneficial because it gives you a way of staying connected, as the world moves. We can use social media to stay connected, we use it to share good and bad news. People use social media for daily news updates. It is quick and easy, you can connect with family on the go. Social media is being connected to the world at the tip of your fingers. I believe that the positive outweighs the bad when it comes to social media, there can be a lot of negative impacts on social media. Social Media can is a place where people bring awareness to many things in support of Black Lives Matter, LGBTQIA, and many other movements. 

https://en.wikipedia.org/wiki/Diffusion_of_innovations


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